La Responsabilità Sociale d'Impresa (RSI) è l'eufemismo più diffuso per indicare quella serie di valori sociali spesso tralasciati dalle grandi imprese nel loro operare quotidiano, ma alle quali devono comunque mirare a realizzare per tutti coloro che risentono delle loro azioni e strategie. Dalle enormi proteste anti-globalizzazione a Seattle e Genova, alle spesso violente dimostrazioni che hanno accompagnato quasi tutti i grandi convegni per il libero scambio (di livello nazionale, regionale ed internazionale), comuni cittadini e gruppi attivisti da tutto il mondo si sono riuniti per esigere pratiche più trasparenti e socialmente responsabili da parte delle aziende multinazionali. Inoltre, la caduta improvvisa di giganti come Enron e Global Crossing ha svelato un intreccio piuttosto inquietante di avarizia ed inganno che è stato tralasciato troppo a lungo.
"Today, financial success is no longer the sole measure by which corporations are judged by their stakeholders, primarily investors, consumers, employees, and communities in which they operate. Companies are now expected to perform well in non-financial arenas such as human rights, business ethics, environmental policies, corporate contributions, community development, corporate governance, and workplace issues." (Meghan Connolly, CSRwire)
"Those in power have not always encouraged the dissemination of knowledge. History chronicles many battles over socially and economically strategic information: a struggle for transparency. Kings and viziers, apostles and priests, sellers and buyers, socialists and capitalists, dictators and democrats, bosses and workers - all depend on whatever information advantages they can muster. Information monopolies, particularly when exploited unfairly, inevitably lead to conflicts with rivals and victims." (Don Tapscott and David Ticoll, The Naked Corporation)
Discussioni:
How does "Corporate Social Responsibility" (or lack thereof) affect our daily lives? What are your views on the ever-expanding role of multinational corporations around the world? Is corporate corruption a universal phenomenon, or just limited to a relatively few greedy executives? What can/must be done to alleviate such unethical practices?
"The interests of powerful nations and corporations are shaping the terms of world trade. In democratic countries, they are influencing the ability of elected leaders to make decisions in the interests of their people. Elsewhere they are promoting narrow political discourse and even supporting dictatorships and the 'stability' that it brings them." Learn more about the relation between corporate social responsibility, globalization, and poverty in TakingITGlobal's new 'Understanding the Issues' section.
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